Why is the First Page of Google so Important? Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them—to make decisions throughout the day for every aspect of our lives. With such immense power and influence, getting your small business on the first page of Google might seem unrealistic. However, it this very power Google holds that makes it more possible than ever to get on the first page of Google results. Why the Top of Google is Even More Important Google’s search results are getting more robust— with knowledge panels, answer boxes, expandable related questions, local results, and more. With so many ways to stand out, working for top ranking is well worth the effort. Top Ranking Means Significantly Higher Clickthrough Rate It’s a known fact that the first page of Google captures the majority of traffic, but did you know that there are signif