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1. Choose the right keywords When choosing our keywords, in 2020, we’ll need to focus first on the user intent.  Unlike in the past, we can no longer write a page with the aim of positioning it for a keyword. Now instead, we must think about the content that the user is looking for. Today, with the  BERT search algorithm , Google understands better than ever the context of words used by searchers. More specifically, BERT is a pre-training technique in natural language processing (NLP) that allows queries to be matched with the most appropriate results. That being said,  keywords are still an essential element to reach the top positions  in any search engine. These terms are what allow our website to rank on a particular topic on the SERPs. That’s why it’s so important to choose them meticulously. Remember that you should consider the following aspects when selecting the keywords. Opt for keywords associated with the content you want to rank Enrich the text with synonyms of these words

Digital SEO is a search engine optimization tactic that lets you reach customers based on location. When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of  2020, it's not something just local businesses should be concerned about . I'm not brick and mortar. Do I really need local SEO? If your business only serves a certain geographical area, you need  local SEO  to help more people from within that area find you online. If your business has multiple locations or serves multiple areas, a solid local SEO strategy will enable searchers to find your locations independently of each other and compete against businesses in those areas. Think about it - when you’re planning a weekend trip to Rhode Island, you’re going to search for ‘things to do in Rhode Island,’ right? Well, ‘Rhode Island’ tells Google to prioritize results that have the words these words in them. This is undoubtedly good for businesses in the Oc