1. Choose the right keywords When choosing our keywords, in 2020, we’ll need to focus first on the user intent. Unlike in the past, we can no longer write a page with the aim of positioning it for a keyword. Now instead, we must think about the content that the user is looking for. Today, with the BERT search algorithm , Google understands better than ever the context of words used by searchers. More specifically, BERT is a pre-training technique in natural language processing (NLP) that allows queries to be matched with the most appropriate results. That being said, keywords are still an essential element to reach the top positions in any search engine. These terms are what allow our website to rank on a particular topic on the SERPs. That’s why it’s so important to choose them meticulously. Remember that you should consider the following aspects when selecting the keywords. Opt for keywords associated with the content you want to rank Enrich the text with synon...