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Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with  46% of searches on Google already having local intent . Moreover, almost every local search converts into a sales either online and offline. This means, more and more businesses will try to make it to the top of the local search results, making local SEO tougher than before. Here are some things to consider: By 2020,  around 50% of searches  will be voice-based so there will be less typing involved. This will give rise to a higher number of long tail keywords and hyperlocal searches. Reviews will play an important role in businesses having more positive reviews ranking higher on the local search results. User engagement will be the key. Google will give higher importance to businesses that receive the maximum engagement. Now, let’s discuss the things that will remain sa...

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we've created a comprehensive guide, which will cover local SEO tips and tools. By the end of the guide, you'll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they're going to buy. Access Now: 20 SEO Myths to Leave Behind in 2020 What is Local SEO? Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local resu...